原色锐创品牌形象升级
I-COLOUR

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2019

Logo、Brand

i-colour原色锐创是一家覆盖全国范围的营销策划公司。业务分为活动策划,赛事推广,陈列展示。基于业务发展需要,品牌需要往多元化方向升级。我们分别用3种活跃的颜色涵盖了公司将要延伸的子公司:广告营销,体育营销,文化传播。为了传达i-colour的核心价值,我们提取了字母i,它寓意着与众不同与个性化的视角。标志以倒立的i,即感叹号“!”为切入点,用 元素“点”形成“i”,再形成感叹号 !的循环动态,表现平台不断探索和创造的过程,从“i”和感叹号 “!”的关系中,体现i-colour是带给人们惊喜的。
I -colour ruichuang is a nationwide marketing planning company. Business is divided into activity planning, event promotion, display display. Based on the needs of business development, the brand needs to upgrade to the direction of diversification. We cover the company's extended subsidiaries in three active colors: advertising marketing, sports marketing, and cultural communication. In order to convey the core value of i-colour, we extracted the meaning of the letter "I", which is the embodiment of a distinctive and personalized perspective. The sign is marked by the upside-down "I", the exclamation mark "!" As a pointcut, use the element "dot" to form an "I" and then an "exclamation point"! The cyclic dynamics of the performance platform constantly explore and create the process from "I" and "exclamation point"! The i-colour is a surprise to people.

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