大同新年利是封
2019-DATONG

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2019

Graphics、Package

大同酒家是广州一家老字号酒楼,具有多年历史沉淀。但面对日益年轻化的市场,如何才能保留传统的同时,吸引到了一些年轻人的喜爱呢? 我们为此选取了广式一些老式的元素,茶壶、灯笼等为原型,用一种现代几何的设计形式来表现这些传统物件,让更多人能重新关注这些围绕我们日常美好而被忽略的事物。
Datong Restaurant is an old-fashioned restaurant in Guangzhou with many years of history. But in the face of an increasingly young market, how can we retain the tradition while attracting the love of some young people? We have selected a wide range of old-fashioned elements, teapots, lanterns, etc. as prototypes, using a modern geometric design to represent these traditional objects, so that more people can re-focus on these things that are neglected around our daily beauty. 
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