双约品牌形象
MILK II
-
2018
Logo、Brand、Package
双约何十三双皮奶历史悠久，但面对消费升级和年轻群体，不得不对品牌进行全面升级。标志用“双”字作为设计基础，图形结合双皮奶丝滑质感，温和，健康，愉快的关键词进行了优化。颜色上采用了暧昧的蓝色调，寓意浪漫，健康，活力。
Double about He Thirteen pairs of skin milk has a long history, but in the face of consumption upgrades and young groups, the brand has to be fully upgraded. The logo is based on the “double” character, and the graphic is optimized with the combination of double skin milk silky texture, mild, healthy and pleasant. The color uses a sinuous blue tone, which means romance, health and vitality.
Double about He Thirteen pairs of skin milk has a long history, but in the face of consumption upgrades and young groups, the brand has to be fully upgraded. The logo is based on the “double” character, and the graphic is optimized with the combination of double skin milk silky texture, mild, healthy and pleasant. The color uses a sinuous blue tone, which means romance, health and vitality.
